ESL ROI calculator

What are paper price tags costing you?

Three numbers is all it takes. We will show you the annual cost of changing prices by hand, what electronic shelf labels cost to put in, and how long the payback runs.

Request a costed proposalTalk to the ESL team
Hanshow

Displayify is the exclusive Hanshow distributor for Ireland

Chosen by Tesco UK as its electronic shelf label supplier for around 3,000 stores. The Grocer, June 2026

The number of priced lines on shelf, not total stock.
Fully loaded, including employer PRSI and holiday cover. Repricing is usually done by a supervisor rather than a new starter, so this sits above the €14.15 minimum wage.
Count each price file or promotion cycle, not each tag.

Estimated saving over five years

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Payback period

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Investment to deploy

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Net after five years

Get this costed for your estate

The breakdown

Where it goes today

Cost a yearPaper tagsWith ESLSaved
Total———

85%

Less time spent changing prices

95%

Fewer shelf price errors

98%

Less paper and toner

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Minimum battery life

How this is worked out

    This is an indicative model, not a quotation. Real pricing depends on store layout, tag size mix, fixing accessories, network survey and integration scope. Displayify confirms figures after a site survey.

    Why Hanshow

    The hardware behind the numbers

    Top 3

    One of the three largest electronic shelf label manufacturers in the world

    55,000+

    Stores running Hanshow labels across more than 70 countries

    3,000

    Tesco UK stores moving to Hanshow, alongside Aldi Süd, Auchan and Ahold Delhaize

    Get the real number for your estate.

    Send a store list and a price change schedule. We survey one site, build the tag mix against your shelf edge, and come back with a costed pilot and rollout plan.

    Request a costed proposalEmail the ESL team