Electronic Shelf Labels (ESL)
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Electronic Shelf Labels (ESL) — Smart Pricing for Modern Retail
Electronic Shelf Labels (ESLs) are wireless digital price tags that attach to retail shelving and display real-time pricing, product information, and promotional content. Displayify supplies, installs, and manages ESL systems for retailers across Ireland, helping stores cut costs and stay competitive.
What Are Electronic Shelf Labels?
An ESL is a small electronic display — typically using e-ink or LCD technology — mounted at the shelf edge in place of a traditional paper price label. Each label is wirelessly connected to your store’s pricing system, so prices and product data update automatically across hundreds or thousands of SKUs in seconds.
Key Benefits of ESL for Your Retail Store
- Instant Price Updates: Change prices across your entire store in real time — no printing, no manual re-labelling, no pricing errors.
- Reduced Labour Costs: Eliminate the hours staff spend printing and replacing paper labels every week.
- Fewer Pricing Errors: Synchronise shelf prices directly with your POS or ERP system to prevent costly discrepancies.
- Dynamic Promotions: Schedule flash sales, time-limited offers, and promotional pricing with a few clicks.
- Sustainability: Dramatically reduce paper and plastic waste from traditional price labelling.
- Improved Customer Experience: Clear, legible digital displays with product details, QR codes, and nutritional information.
Our ESL Product Range
Displayify distributes two premium ESL families — the Nebular Pro shelf-edge range and the Lumina Slim large-format range — covering every retail display need from small price tags to full-aisle digital signage.
Nebular Pro Range — Shelf Edge Labels
The Nebular Pro is our flagship shelf-edge ESL series, available in 9 display sizes from 1.3” to 9.7”. All models feature NFC, 7-colour LED flash, BWRY multi-colour e-ink display, LiMnO2 battery, 2.402–2.480 MHz RF, and system throughput of up to 60,000 label updates per hour.
| Model | Display | Resolution | Dimensions (mm) | Battery Life | Protection | Certifications |
|---|---|---|---|---|---|---|
| Nebular Pro-130 | 1.3” | 144 × 200 px | 50.1 × 25.3 × 5.95 | 5 years (1/day) | — | RoHS, CE |
| Nebular Pro-154 | 1.54” | 200 × 200 px | 46.7 × 35.8 × 10.0 | 10 years (2/day) | IP68 | RoHS, CE, RCM, FCC, IC |
| Nebular Pro-213 | 2.13” | 250 × 122 px | 69.7 × 33.2 × 7.8 | 15 years (2/day) | IP68 | RoHS, CE, RCM, FCC, IC |
| Nebular Pro-266 | 2.66” | 296 × 152 px | 82.3 × 40.3 × 9.5 | 15 years (2/day) | IP68 | RoHS, CE, RCM, FCC, IC |
| Nebular Pro-290 | 2.9” | 296 × 128 px | 89.5 × 40.7 × 7.8 | 15 years (2/day) | IP68 | RoHS, CE, RCM, FCC, IC |
| Nebular Pro-350 | 3.5” | 384 × 184 px | 105.8 × 52.2 × 9.5 | 15 years (2/day) | IP68 | RoHS, CE, RCM, FCC, IC |
| Nebular Pro-420 | 4.2” | 400 × 300 px | 100.1 × 88.0 × 9.5 | 15 years (2/day) | IP68 | RoHS, CE, RCM, FCC, IC |
| Nebular Pro-750 | 7.5” | 800 × 480 px | 178.1 × 125.7 × 10.8 | 15 years (2/day) | IP68 | RoHS, CE, RCM, FCC, IC |
| Nebular Pro-970 | 9.7” | 672 × 960 px | 171.9 × 232.5 × 13.0 | 10 years (2/day) | IP54 | RoHS, CE, FCC, IC |
All Nebular Pro models: NFC enabled, 7-colour LED flash, BWRY display colours, 8 storable pages, LiMnO2 battery, operating temp 0–40°C, humidity 45–65% RH, RF 2.402–2.480 MHz, throughput up to 60,000 labels/hr.
Lumina Slim Range — Large Format Displays
The Lumina Slim series delivers large-format digital signage for high-impact in-store promotions and department headers, available in 13.3” and 31.5” double-sided configurations. Both models feature replaceable battery modules and NFC.
| Model | Display | Resolution | Dimensions (mm) | Battery Life | Battery Type | Protection | Certifications |
|---|---|---|---|---|---|---|---|
| Lumina Slim-1330 | 13.3” | 1,200 × 1,600 px | 219.1 × 303.9 × 7.1 | 10 years (1/day) | LiMnO2 (replaceable) | IP5X | RoHS, CE |
| Lumina Slim-3150D2 | 31.5” (double-sided) | 2,560 × 1,440 px | 420.8 × 718.5 × 13.5 | 1 year (1/day) | Li-ion rechargeable (replaceable) | IP5X | RoHS, CE |
Both Lumina Slim models: NFC enabled, B/W/R/Y/Blue/Green display colours, operating temp 0–40°C, humidity 45–65% RH, RF 2.402–2.480 MHz.
Our ESL Implementation Process
From initial consultation through to ongoing system management, Displayify handles the full ESL rollout for your store. Our end-to-end service covers site survey, system specification, hardware supply, installation, integration with your EPOS or ERP, staff training, and ongoing technical support.
Hire This Service
Why Choose Displayify for Electronic Shelf Labels?
Displayify brings over 35 years of retail display expertise to every ESL project. We understand the demands of Irish retail — from independent supermarkets to large-format stores — and we tailor our ESL solutions to fit your store layout, product range, and budget.
Our end-to-end service includes site survey and planning, ESL system specification, installation, integration with your existing EPOS or ERP system, staff training, and ongoing technical support. We partner with you beyond the initial rollout to ensure your ESL system continues to deliver value as your business grows.
Technical Standards & Certifications
All Displayify ESL products are certified to the highest international standards. The Nebular Pro range holds RoHS, CE, RCM, FCC, and IC certifications, while Lumina Slim models carry RoHS and CE certification. All units operate on the 2.402–2.480 GHz ISM radio band and are tested to work in retail operating conditions of 0–40°C and 45–65% relative humidity.
Industries We Serve
- Grocery & Supermarkets
- Pharmacy & Health Retail
- DIY & Home Improvement
- Electronics & Appliances
- Fashion & Apparel
- Convenience & Forecourt Retail
Get a Quote for Your Store
Whether you’re replacing paper labels in a single store or rolling out ESL across a national chain, we’d love to hear from you. Contact the Displayify team today for a free consultation and bespoke ESL proposal.
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