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Sector

Consumer electronics

One estate, four different shelf edges. A phone accessory on a hook needs a tag small enough not to cover the product; a dishwasher needs a card carrying model number, energy rating, price and a monthly finance line.

Consumer electronics
DID Electrical
Reference
24, nationwide
Stores
Four, 1.54" to 7.5"
Formats

What is different here

The shelf edge has to carry more than a price

Electrical retail competes on price that moves within the day, on a range where the customer needs specifications to choose at all. That means large-format cards on white goods, small tags on accessory pegs, and a price file that reaches both within the same push.

Label mix

From hook tag to appliance card

Specified against the product and the bay, not the store. All of these run on one platform and one price file.

  • Nebular-1541.54"

    Hook and accessory pegs, where a bigger tag would cover the product itself.

  • Nebular-2662.66"

    Standard shelf runs — small appliances and accessories.

  • Nebular-4204.2"

    Near-square format for spec-heavy shelf edge where the shopper needs detail.

  • Nebular-7507.5"

    Large appliance cards: model number, energy rating, price and finance line together.

Compare the full Nebular range →

Four shelf edges in one store

Same-hour repricing

Competitive moves reflected on the shelf the same hour rather than the next print run.

NFC and extra pages

Up to eight content pages behind the price, so specifications sit with the product rather than replacing the price.

Mixed merchandising

Hooks, pegs, glass shelves and full-height appliance bays in the same store, each needing a different carrier.

Finance display

Monthly finance pricing rendered from the same template as the retail price, so the two can never diverge.

What changes in the first month

Typical order of impact for a consumer electronics estate moving from paper to a digital shelf edge.

  • Competitive repricingSame hour, not next print run
  • Spec accuracyModel, energy rating and price rendered from one record
  • Finance displayMonthly figure never diverges from the retail price
  • Accessory pegsTagged without covering the product
  • Range changesHandled centrally rather than store by store

The other side of the shelf

Demo bays and plinths

Electronics sells on demonstration. We build the plinths, demo bays and lit acrylic units that put a product in the shopper’s hands, and fit them alongside the shelf-edge work.

See what we make →
DID Electrical

Project

DID Electrical

Further reading for this sector

Other sectors

Book a demo

See it on your own shelf edge.

We bring working labels and the management platform to you, priced against your own product file, with nationwide installation and support in the proposal.

or call +353 1 564 8750
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